2009 was definitely the year where social media started to really change the way brands had to think and act in relation to their customers. There were three articles I wrote as a series for Maybe a little long in the tooth today, I still think there are some important thoughts in there. The most important being that brands must get much more comfortable with the idea of influence rather than control.

Apologies that the first one is a bit long. I half expected it to be edited, so was a little surprised when it wasn’t!

The posts are linked to here:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s